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Home / Advertising

ADVERTISING
ADVERTISING FACTS AND FICTION

Advertisers often ask us about TheOutdoorLodge.com's search engine placement, reach, incoming links, and our monthly traffic.

In the past we have used our own server side logs to determine this information and were happy to provide it to our potential advertisers. Due to the fact that these numbers are commonly misrepresented by other sites, we no longer use our own numbers and encourage our advertisers and any potential advertiser to not just take the word of us or other sites that they are considering advertising with.

In the past one of our own sites was quoted statistics from another site that wanted us to advertise with them. They stated that they "receive 1.2 million unique visitors a month". Using the tools we will be introducing you to on this page, it was easy to determine that this was blatantly inaccurate. When we questioned this representative she retracted and said "I meant close to 200,000" (only a million off).

Many sites that inaccurately represent their site reach and traffic do not want you to know the information we will be sharing with you, and when confronted with these statistics would say "they are conservative numbers and just a matrix". This is true but they are equally as conservative for every site listed. So if they say they are "receiving 1.2 million unique visitors a month", they "are the most visited Web site", "the most highly visited outdoors site online" or another slogan, it will be reflected through these unbiased third party tools we will be introducing you to.

Please note that we have NO affiliation with these companies and do not benefit in any way by sharing this information with you except to validate the site statistics that our representatives quote and to arm you with tools to identify when sites misrepresent their site numbers and overall reach to you.


Link Popularity Analysis Tool by Marketleap.com

Link popularity analysis is one of the best ways to quantifiably and independently measure your Web site's online awareness and overall visibility. Simply put, link popularity refers to the total number of incoming links or "votes" that a search engine has found for your Web site.

Marketleap has designed this link popularity tool to help Web site owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players. PLEASE TAKE SPECIAL NOTE that Link Popularity values constantly change due to the dynamic nature of the Web. As such, the values reported by Marketleap for your site(s) are collected live each time a request is made. To ensure the accuracy of results, be sure to click through to the corresponding search engine.

The following table is an excerpt from an actual report taken February 16, 2004 by Marketleap. In this report we have listed actual hunting, fishing, and outdoor sites offering similar services to TheOutdoorLodge.com, and we are happy to report that we are within the TOP 2 on this list, and that the next best score was almost half of TheOutdoorLodge.com's score.

NOTE: The HIGHER the score (number of links) the BETTER.

Limited Presence
0 to 1,000 references
Average Presence
1,001 to 5,000
Above Average Presence
5,001 to 20,000
Contender
20,001 to 100,000
Player
100,001 to 500,000
900 lb Gorilla
500,001 and up
URL List Total Alltheweb AltaVista Google/
AOL
HotBot/
Inktomi
MSN
www.nra.org 238,959 166,385 25,750 2,660 22,087 22,077
www.theoutdoorlodge.com 42,343 24,142 7,188 680 5,027 5,306
www.landbigfish.com 25,714 17,639 3,023 99 2,482 2,471
www.imoutdoors.com 24,012 9,423 9,360 115 2,564 2,550
www.the-fishing-network.com 21,069 13,239 4,226 210 1,702 1,692
www.searchtheoutdoors.com 12,478 9,150 1,062 500 888 878
www.myoan.net 3,051 1,822 856 115 133 125
www.dto.com 2,632 1,631 662 43 150 146

If you're considering advertising with someone, we recommend running your own report and comparison at Marketleap.com.

On this note, we suggest that you avoid advertising with sites when your site scores better than theirs. Ask yourself if the site you're evaluating really is in a position to assist you in marketing your site when your site already performs better than theirs.


Traffic Ranking Tool by Alexa.com

Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, they get the traffic rankings shown in the Alexa service.

What is Traffic Rank?

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

The results we're about to show you are excerpts from actual results taken February 16, 2004 by Alexa.com. These results list hunting, fishing, and outdoor sites offering similar services to TheOutdoorLodge.com that were used in the previous example. Again, we are happy to report that we are within the TOP 2 on the list.

NOTE: These scores rank sites against all other sites on the Internet. The LOWER the score the better (number 1 ranked Yahoo.com being the BEST).

URL List Total
www.theoutdoorlodge.com 39,822
www.nra.org 63,784
www.landbigfish.com 68,444
www.imoutdoors.com 70,817
www.searchtheoutdoors.com 212,978
www.the-fishing-network.com 219,202
www.dto.com 378,647
www.myoan.net 1,554,153

If you're considering advertising with someone, we recommend running your own report and comparison at Alexa.com.

Some other considerations in regards to advertising are:

  • Does the site you are advertising with want you to pay many months in advance?
  • Can you cancel your advertising campaigns at any time without penalty?
  • Are you able to view your own statistics to see how well your campaign is doing?
  • Has the potential advertiser/company representative been honest about their site's statistics?
  • Does the site offer personal service by the same representative?
  • Most importantly, using the tools on this page, does the site you're advertising with really stack up to the competition?

In the case of TheOutdoorLodge.com the answer to all these questions is a resounding "YES". All of this, combined with advertising rates only a site with as many visitors as ours can offer, make TheOutdoorLodge.com your best choice for advertising your hunting, fishing, or outdoor products and services online!

Our Promise to You, Our Advertisers

We realize that you have many places available to promote your hunting, fishing, and outdoor products and services and greatly appreciate your choice to advertise with TheOutdoorLodge.com.

We are constantly working on ways to improve how we promote your business and are dedicated to always being the best solution anywhere on the Iinternet. We will always go the extra mile to ensure that you are getting the best value!

If you are not happy with the results you are getting, we can and will make adjustments to ensure we remain your best choice! If we can work with you to provide extra exposure when things are slow or you have an event approaching, we will work with you to ensure that you get that extra exposure you need.

Many of you who have been with us for many years know this, but for the many potential and new advertisers listing with us for the first time, we want to assure you that we are only an email or phone call away and are always willing to help!

Current Advertising Packages

See our current advertising packages. After you've checked our prices, check our traffic, then check the competitors, and the decision is clear!

We are so confident in our ability to successfully advertise your site, that if you are not 100% satisfied with your advertising campaign on TheOutdoorLodge.com before the end of the first month, we will refund 100% of the cost of your advertising package.

 

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